Privacy Policy

1. Who We Are

Greeley Ride Service ("GRS," "we," "us," or "our") is a transportation coordination service based in Greeley, Colorado, serving Weld County and surrounding communities. We help riders, caregivers, and care teams explore available transportation options for medical appointments and recurring ride needs.

Greeley Ride Service is NOT a healthcare provider, licensed insurance broker, benefits counselor, Medicaid administrator, Medicare administrator, or government agency. We do not provide medical advice or make coverage determinations.

This Privacy Policy applies to all information collected through our website at GreeleyRideService.com, our web forms, our SMS and email communications, and any other interactions you have with Greeley Ride Service.

2. Information We Collect

We collect information you voluntarily provide to us through our website forms and direct communications. This may include:

Contact information: First name, last name, email address, phone number
Location information: City, town, zip code, service area
Transportation needs: Ride type, appointment type, clinic or destination, scheduling preferences, mobility needs (such as wheelchair, walker, or other accessibility requirements)
Health plan information: General insurance type or health plan name you voluntarily provide when asking about transportation benefits — we do not collect insurance ID numbers, policy numbers, or detailed medical information
Communication preferences: Preferred language (English or Spanish), preferred contact method, best time for callback
Referral source: How you heard about Greeley Ride Service
Caregiver information: Caregiver name and contact information when voluntarily provided
Device and usage data: IP address, browser type, pages visited, time on site — collected automatically through standard web technology

We collect only what is necessary to respond to your transportation request and provide our services. You are never required to share medical diagnoses, detailed health history, or insurance policy numbers with us.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your transportation requests and coordinate available rides
To follow up on callback requests and lead form submissions
To send you transportation updates, scheduling reminders, and ride confirmations
To send you educational information about transportation options, insurance benefits, and local resources in Weld County
To send promotional communications, offers, and service updates — only when you have consented by submitting a form or opting in
To improve our website, services, and communications based on usage patterns
To comply with applicable laws and regulations
To administer our giveaway promotions in accordance with our official giveaway rules

We will never use your information to make transportation guarantees, approve insurance coverage, confirm Medicaid or Medicare eligibility, or provide medical advice. All ride scheduling requires manual confirmation by a Greeley Ride Service team member.

4. SMS and Email Communications

By submitting any form on GreeleyRideService.com, you consent to receive text messages (SMS) and emails from Greeley Ride Service related to:

Transportation request follow-up and scheduling
Ride reminders and confirmations
Transportation resource guides and educational content
Service updates, promotions, and offers
Newsletter content from our Weld County transportation resource lists

Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan.

To opt out of SMS messages: Reply STOP to any text message from Greeley Ride Service at any time. You will receive one final confirmation message and then no further texts.

To opt out of emails: Click the unsubscribe link in any email from Greeley Ride Service, or contact us directly at the information provided in Section 14.

For help: Reply HELP to any SMS message for assistance, or contact us directly.

Opting out of marketing communications will not affect your ability to receive transactional messages related to a confirmed ride you have scheduled.

We do not sell your phone number or email address to third parties for their own marketing purposes. Your contact information is used solely by Greeley Ride Service and our service providers who assist in delivering our communications.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service providers: We use third-party tools to operate our business, including Zapier (automation and data routing), OpenPhone (business communications), Beehiiv (newsletter delivery), and other technology platforms. These providers access your information only to perform services on our behalf and are contractually prohibited from using it for other purposes.
Legal requirements: We may disclose your information if required by law, court order, or government request, or to protect the rights, property, or safety of Greeley Ride Service, our riders, or others.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
With your consent: We may share your information for any other purpose with your explicit consent.

We do not share your transportation needs, health plan information, or mobility needs with any clinic, facility, insurance company, or government agency without your explicit permission.

6. Health-Adjacent Information

Some information you provide to us — such as your appointment type, clinic destination, or mobility needs — may be considered health-adjacent. We handle this information with heightened care.

Important clarification: Greeley Ride Service is a transportation coordination service, not a healthcare provider or covered entity under the Health Insurance Portability and Accountability Act (HIPAA). The information you share with us is not protected health information (PHI) as defined under HIPAA. However, we voluntarily apply the following standards:

We collect only the minimum information necessary to coordinate your transportation
We do not share health-adjacent information with third parties except as described in Section 5
We store health-adjacent information securely and limit internal access
We never use your appointment type, medical condition references, or mobility needs for advertising targeting

Do not share detailed medical records, diagnosis information, prescriptions, or insurance policy numbers through our web forms or SMS. We do not need this information to coordinate transportation and are not equipped to handle it securely.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

Active rider records: Retained for the duration of your relationship with Greeley Ride Service plus three (3) years
Lead and inquiry records: Retained for two (2) years from the date of submission
SMS and email opt-out records: Retained indefinitely to honor your opt-out request
Website analytics data: Retained for up to two (2) years

You may request deletion of your personal information at any time by contacting us as described in Section 14. We will honor deletion requests subject to any legal retention requirements.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Right to access: Request a copy of the personal information we hold about you
Right to correction: Request that we correct inaccurate or incomplete information
Right to deletion: Request that we delete your personal information, subject to legal retention requirements
Right to opt out: Opt out of SMS and email marketing communications at any time (reply STOP to texts, unsubscribe from emails)
Right to data portability: Request a copy of your information in a portable format
Right to restrict processing: Request that we limit how we use your information

Colorado residents may have additional rights under the Colorado Privacy Act (CPA). To exercise any of these rights, contact us using the information in Section 14. We will respond to verified requests within 45 days.

We will not discriminate against you for exercising any privacy rights. Opting out of marketing will not affect your ability to receive ride-related communications for a confirmed scheduled ride.

9. Cookies and Tracking

Our website uses standard web technologies including cookies, pixels, and similar tracking tools to:

Remember your language preference and site settings
Analyze website traffic and usage patterns through tools such as Google Analytics
Support advertising through Meta (Facebook) Pixel for the purpose of showing relevant ads to people who have visited our site
Measure the performance of our web forms and lead capture pages

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our website. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

We use the Meta Pixel on our website in connection with Facebook and Instagram advertising. This means Facebook may receive information that you visited our site. You can opt out of interest-based advertising through your Facebook ad settings or at www.youronlinechoices.com.

10. Third-Party Services

Our website and operations rely on the following third-party services. Each has its own privacy policy governing their data practices:

Zapier — automation and data routing (zapier.com/privacy)
OpenPhone — business phone and SMS communications (openphone.com/privacy)
Beehiiv — newsletter and email delivery (beehiiv.com/privacy)
Meta (Facebook/Instagram) — advertising and social media (facebook.com/privacy)
Google — analytics, maps, and advertising (policies.google.com/privacy)
Hostinger — website hosting (hostinger.com/privacy)
Firebase (Google) — app backend and data storage

We are not responsible for the privacy practices of these third-party services. We encourage you to review their privacy policies.

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.

11. Minors

Our services are intended for adults 18 years of age and older, or minors whose transportation is being arranged by a parent, guardian, or authorized caregiver. We do not knowingly collect personal information directly from children under the age of 13.

If you believe we have inadvertently collected information from a child under 13, please contact us immediately using the information in Section 14 and we will promptly delete it.

12. Data Security

We implement reasonable and appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

Secure HTTPS connections on all web pages and forms
Limited internal access to personal information on a need-to-know basis
Use of reputable third-party platforms with their own security certifications
Regular review of our data handling practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

Update the "Last Updated" date at the top of this page
Post the updated policy on this page
Notify active riders and subscribers by email when changes are significant

Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to report a concern about how we handle your information, please contact us:

Phone / Text: (970) 614-4635
Email: barreradb@gmail.com
Website: GreeleyRideService.com
Service Area: Greeley, Colorado — Weld County

We will respond to all privacy-related inquiries within 10 business days. For verified rights requests under the Colorado Privacy Act, we will respond within 45 days as required by law.

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